EMPLOYMENT PACK MARKETING MANAGER

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EMPLOYMENT PACK MARKETING MANAGER

INTRODUCTION AND OVERVIEW OF DURHAM CRICKET

Durham County Cricket Club (DCCC) was established as an amateur Minor County in May 1882
and went onto become cricket’s most successful Minor County and the first to beat a First Class County when defeating Yorkshire in 1973. Durham was awarded first class professional
status in December 1991 – the only new First-Class County in over 70 years – and played in
the professional structure from 1992.

Since 2007 DCCC has had significant success winning the County Championship three times
and being runners up once, and also won the Fifty Over Competition twice in Lord’s finals and
appeared twice in T20 Finals Day.

Since becoming a first-class county, DCCC has established English cricket’s most successful
academy, regularly producing international stars for England, including Steve Harmison, Paul
Collingwood, Mark Wood and Ben Stokes.

Durham CCC created the first new English Test Match stadium in over 100 years securing a
long-term stadium naming rights sponsorship with Emirates Airways that ended in 2021. The
venue has a 14,000 permanent seating capacity and the Club has staged international cricket
every year since 1999, including the successful Ashes Test held in 2013 and three games in
the ICC Cricket World Cup in 2019. The Club has been awarded a further package of
international matches to 2024.

A successful rebrand in 2018 created a new Durham Cricket identity. Durham Cricket is now
the umbrella organisation encompassing all elements of cricket provision in the county
covering the professional and recreational game and all activities impacting on the wider
community of the county and beyond. Three separate organizations sit under the Durham
Cricket umbrella and these are briefly described below.

In 2024 Durham Cricket were successful in being awarded a professional team in Tier 1 of
Women’s Cricket. Durham Women’s team will start competing from 2025 and this is a major
moment in the Club’s history with professional men’s and women’s teams operating from
Seat Unique Riverside in parallel for the first time.

Durham Cricket Community Interest Company (CIC) – Durham Cricket CIC operates the
professional cricket side of the business.

Durham Cricket Foundation - the Foundation is the recreational body in Durham responsible
for all non-first class cricket related activities in the County. Primarily responsible for driving
the growth in participation and ensuring the cricket clubs in the county are organized in a way to provide safe, welcoming environments to allow people to enjoy a lifelong involvement in
cricket. It is also the charitable arm of Durham Cricket and delivers initiatives aimed at
providing opportunities and improving the lives of the local community.

Durham Cricket Events – Durham Cricket Events runs the meetings and events, hospitality
and catering operations at the Riverside.

VISION, PURPOSE AND VALUES OF DURHAM CRICKET
BUSINESS DIRECTION, VISION AND VALUES
Durham Cricket has an essential role as the strategic delivery arm of the ECB in north east
England. Durham Cricket also has the opportunity to mark out a very distinctive position in
the world of cricket through the development and communication of an inspiring common
purpose and strong individual identity (the Durham Cricket brand).

Our vision aligns the organisation from Changing Room to Boardroom, bringing together
cricketing and commercial goals and resonates with our community (customers).
An effective Durham Cricket brand demands focus, ambition and a consistent approach to
everything we do. There is an expectation that all our people will follow the vision, live and
breathe the values and adhere to a set of consistent of behaviours. These are all set out
below.

VISION
The vision of Durham Cricket has two key elements. Firstly, there is an internal vision which
is designed to guide how the staff go about delivering on the organisation’s values and
objectives. Secondly there is an external vision which shows how Durham Cricket are going
to deliver on its cricketing objectives and assist the ECB in meeting their strategies.

Internal Vision:
Durham Cricket will be recognised for having a winning culture both on and off the field
achieved by highly engaged people who enjoy working together with pride and passion.

External Vision:
2 £2 million invested into recreational and community programmes
0 No debt
2 Winning two trophies
4 Producing four new England players

PURPOSE

UNLEASHING POTENTIAL THROUGH CRICKET IN THE NORTH

VALUES

PROUDLY NORTHERN
We stand for something. We are family. Genuine, welcoming with a resilient spirit and a
sense of fun.

PASSIONATE ABOUT DURHAM
We care about our club, our business and our brand. The passion and emotion unites us
and drives us forward to create opportunities for the north on a national and global stage.

PURSUING EXCELLENCE
We strive to be the best we can be. Continuously improving and pushing ourselves to set
higher standards.

UNIQUELY CRICKET
Cricket is at our heart and heritage. It makes us unique and its principles guide everything
we do.

Description
We are looking for a Marketing Manager to work with the Marketing Director and a small
but highly productive and successful team of marketing and communications professionals.
Working with and supporting marketing, communications, venue delivery, events,
sponsorship, hospitality, box office and retail operations they will be a dynamic personality
with exceptional attention to detail, that thrives in a fast-paced sports and events
environment and has experience of gathering and analysing data from multiple sources.

The main focus of the job will be attracting people to come and watch cricket selling match
tickets and memberships to various audience groups - leveraging the sport, the
entertainment and the experience as selling points. There will also be a requirement to help
sell promote other events such as concerts as well as the venue as a destination for private
events and our retail offering.

2025 is a pivotal moment for the Club as we will launch our first professional women’s team.
This is leading to an expansion of the marketing and communications department as well as
other teams within the business. It is an exciting time to join the Club and provides any new
employee with the opportunity to make a real impact and shape the future of the Clubs
marketing activity and brand.

The Marketing Manager will work across both the men’s and women’s teams as well as the
venue, events, commercial activity (sponsorship) and retail marketing.

Key responsibilities:
• Oversee marketing campaign planning and execution, including liaising with affiliates
and marketing partners in order to deliver core campaign requirements for Durham
Cricket across cricket ticketing, major events and venue promotions.• Work closely with the Marketing Director and team to ensure marketing plans are
executed on time and in line with agreed strategy and budget.
• Work with the Communications Manager to deliver strategic PR campaigns, cover
current Cricket matters and manage any PR issues.
• Work with the marketing, communications and design executives to produce
content which supports marketing campaigns, deliver digital marketing campaigns,
and produce general interest content to drive engagement with the club.

• Work with the Commercial Director and Partnerships team to deliver marketing
campaigns for sponsors and club partners.
• Work with the Venue Director and Events team to promote the core events business
which includes venue hire, concerts and large-scale events.
• Develop key marketing campaigns and announcement messaging with the Marketing
Director, seeking strategic advice from agencies and finalising core marketing
messaging for publishing across multiple marketing channels.
• Create marketing reports which analyse campaign performance, and provide
recommendations for next steps, performance improvement and revenue growth.
• Work with external vendors including: design agency, ad agency, publications,
government bodies and the sport’s governing body.
• Assist with management of the marketing budget and oversee the processing of
invoices.
• Collaborate with other internal teams such as customer service, venue operations
and partnerships teams to ensure marketing tasks are completed on time.
• Understand the market for each element of the business through market analysis,
customer profiling, press coverage monitoring and competitor awareness. Assist
with in-house data collection and analysis from multiple systems and sources.
• Work on-site at our events including cricket matches, concerts and hospitality events
to ensure all marketing activities are executed as planned, and marketing contract
requirements are delivered for all partners.

Job Details

Salary
Depending on experience
Required Skills & Experience
Extensive experience in a marketing role
• Experience of developing and executing marketing and communications plans
• Budget management experience
• Staff management experience
• Excellent communication skills both internally and externally
• Hard-working, with a constant desire to learn and grow
• Attention to detail
• Analytical aptitude - ability to track, change and improve results
• Willingness to work evenings and weekends
• Experience with digital marketing tools, project management and content
management systems
• Experience in managing paid advertising campaigns
• Experience of data collection and analysis to make informed decisions around
marketing activity
• Represent the organisations value and behaviours (see separate document)
Values & Behaviours
• We are ambitious in the goals we set
• We actively seek and encourage feedback in pursuit of excellence
• We focus on continuous improvement
• We are accountable for our actions
• We catch people doing things right
• We are adaptable and flexible
• We are equitable and inclusive in the way we operate
• We care for our staff and look out for them at all times
• We stay true to our vision
Pay rate
Salary – negotiable and dependent on experience

Location

Contact Information

Address
Seat Unique Riverside, Chester-le-Street DH3 3QR, UK
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