Job Dimensions
The GM Marketing will be responsible for developing and implementing overall marketing strategies of BCCI.
GM Marketing will develop a marketing and brand strategy, both for the medium and long term for BCCI. The
person will be responsible for designing, aligning and planning marketing campaigns to enhance revenue,
channel support and enhance brand score.
GM Marketing will also be responsible in driving and liaising with all sponsors of BCCI and for all the marketing,
initiatives ensuring that the BCCI and its mission, programs and services are consistently presented in a strong
and positive manner.
GM Marketing should be able to identify innovative marketing strategies that will develop the sport whilst
being attractive to sponsors and other commercial partners and create, implement and oversee
communication programs, be it internal or external, that effectively describes and promotes the organization.
Key Accountabilities
Development and implementation of the BCCI’s Business Plan focusing on marketing, branding, PR &
sponsorship.
Developing and implementing strategies to grow profitability.
Provide operational and strategic guidance to the organisation having input into and driving the outcomes
of the operational and strategic plans.
Take ownership of and work to deliver strategic projects so as to advance the sport of Cricket within the
country.
Oversee the development of policies and procedures to enhance the operations of Cricket.
Develop and maintain effective relationships with a range of key stakeholders, representing the
organisation in the community and industry as required.
Operating Environment
Mumbai-based role
Office environment or on site at the time of events, with working hours that are frequently outside
regular working hours, especially during events;
Must be willing to meet work expectations and deadlines
Communication & Working Relationships
External & internal stakeholders that include the BCCI Commercial Partners, Media Rights holders, service
providers – advertising, communication, PR and media agencies; Commercial team.
To possess excellent communication, analytical, interpersonal skills.
Competencies
Knowledge of organisational development and sport development within the sports industry context.
Experience in and understanding of the challenges and opportunities to grow sports.
Strategic and creative thinker who is a solution orientated problem solver with a proactive approach and
proven initiative.
Honest, reliable, disciplined, and self-motivated with excellent time management.
Meticulous in presentation of work with attention to detail.
Able to create effective processes to improve the delivery of work and efficiency of self and the
organisation.
Ability to manage multiple projects simultaneously.
Prepared to work as an integral part of a professional and dedicated team.
Knowledge and familiarity with cricket or other sports.
Knowledge of operations of cricket administration and overall policy.
Familiarity with regulatory and legal responsibilities as well as attendant risks.
Strong business acumen.