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Middlesex County Cricket Club is a long-established professional cricket club based at Lord’s, the most famous ground in the world.

As part of a new strategy, the aim is to significantly grow the commercial business conducted by the club and a Head of Growth is being sought to lead and drive this. Working alongside the CEO and CFO, this role will set an innovative sales strategy and deliver success in the form of traditional and new revenue streams.

The Head of Growth will lead all commercial activity and will be a key appointment within the leadership team.

The Role

To increase commercial income from existing sources

  • New Business:
    • Hospitality sales - maximising traditional hospitality products across International and Domestic fixtures
    • Sponsorship acquisition
  • Commercial Partnerships and Sales
  • Define and implement Growth and Commercial Strategy
  • Non-Match Day Sales (Conference & Events)
  • Match Day Sales (Hospitality)
  • Membership:
    • Implement and deliver membership model that maximises revenues. Bringing in new and diverse audiences, with a focus on membership acquisition
    • Oversee the direction of the Club’s existing premium members club
  • New partner acquisition
  • Sales pipeline
  • Implement CRM system to monitor leads
  • Evaluate market - outreach through to closure
  • Working with the team to develop commercial proposals

Job Details

Depending on experience
Required Skills & Experience
In summary, a member of the Senior Management Team to ensure all projects and relationships support the wider Club Strategy whilst exploring new innovative avenues to help increase our brand awareness and income streams.

Specifically, the successful candidate will be a strong leader who has a successful track record in delivering demanding commercial objectives through a dedicated and experienced team. The ideal candidate is proactive, a natural salesperson who doesn’t mind cold-calling and being creative in their approach, and understanding of the constraints and landscape of a domestic sport product.

You will have fantastic communication and interpersonal skills to build relationships with new clients with the aim of generating new sales, supporting existing partnerships and cross-selling when the opportunity arises. A confident go-getter, you will be professional and presentable and portray the high standards set by Middlesex County Cricket Club.


Contact Information

Lord's Cricket Ground, Saint John's Wood Road, London, UK